The campaign features a :60 anthem spot called, "You've Arrived." In total, there are 6 x 30 second spots that highlight separate vignettes that are featured in the anthem spot.
We see an architect flying from San Francisco to Santa Barbara on a whim to compare blueprints in person to a Los Angeles executive escaping the city bustle for a tranquil evening of wine tasting in Napa after a day in the office.
They will air during the Rose Bowl this season.
Little Black Book covered the full story as well.
Produced by Miniac Films